About Aleesha
Founder & Creative Director
Inspired by memories
Aleesha's journey into fragrance started, unknowingly to her at the time, when she was travelling around Europe in a campervan with her parents as a child.
Coming from inner city Birmingham, exploring the landscapes of the continent was a sensory adventure like no other.
Enthralled and enchanted by these new cultural experiences Aleesha was particularly drawn to the different food and drinks on offer.
Food & drink is after all the one of the most accessible and insightful ways to understand a country's culture, as it reflects a people's history, traditions, ingredients and social practices deeply ingrained within their daily lives.
Honed by expertise
Impassioned by this Aleesha embarked on a career in wine and drinks, with a particular interest in the social and cultural aspects of the industry; how a bottle of wine can transcend being just a beverage.
How for example, tasting a wine you had on holiday can transport you back or the joy of remembering the fun times you've had with a friend when sharing a bottle.
Smell is one of the strongest links we have to memory and emotion - and as taste is also intertwined with smell, as anyone who's had a cold can attest to, Aleesha wanted to explore how she could bring these all together.
As a wine expert Aleesha has finely tuned her sense of smell, to the point she has been known not finish a glass of wine just so she can continue to gain pleasure just from sniffing it.
Established with thoughtfulness
After over a decade in the wine industry Aleesha came up with the idea for Ouverture London, named after the section of À la recherche du temps perdu in which Marcel Proust describes madeleines - now the most well-known example of linking scent and memory in literature.
Here then you will find our bespoke home fragrances inspired by and evoking memories of all the great wines you've savoured and shared.
Interested to learn more about wine?